About shein

Product Design

Every one of our designers has his or her own unique sense of fashion; some focus on creating elegant, cute, athletic, sexy, trendy and all different styles. Our designers understand that you, as the customer, are looking for more than beautiful and fashionable clothes. You are pursuing a lifestyle.

Selecting Fabric

When selecting which fabric manufacturers to work, we have been through many waves of partnerships over the years. In addition to the style and design, we put a great deal of value into fabric quality. We want our customers to feel comfortable, as if they are being hugged by our clothing.

We have found a good balance between quality and cost and have established stable operations with our current producers.

Modifying Cloth

Before we make our products available to you, our professional designers perform rigorous quality assurance tests to approve every item of clothing. We invite models to try on the clothes and consider the overall look. We continually modify the clothing item until the look is perfect.

Our products often go through multiple changes and transformations before it is available for sale. Only the products are listed on our website.